Press & media / Commentary
The SME size discount: what small UK businesses sold for in H1 2026
Two independent UK datasets point the same way. Businesses sold for under £2.5m changed hands at a median 3.7x EBITDA in the first half of 2026, while the wider market paid 6.0x. For owners of smaller businesses, it is the number that matters most before a sale.
James Nelson · 15 October 2026
Data: H1 2026 (January to June 2026). This page is refreshed after each half-yearly MarktoMarket and Dealsuite release, next due February 2027.
Key figures
- 3.7x
- Median EV/EBITDA, UK deals under £2.5m, H1 2026 (provisional)
- MarktoMarket H1 2026
- 6.0x
- Median EV/EBITDA, all UK deals under £250m EV, H1 2026
- MarktoMarket H1 2026
- 3.6x to 8.2x
- Average multiple at £200k EBITDA versus £10m EBITDA
- Dealsuite UK&I M&A Monitor, August 2026
- 49%
- Sale processes where the seller's price expectation was too high
- Dealsuite UK&I M&A Monitor, August 2026
The headline multiple is the one owners read, but it isn't the one most of them are paid. In the first half of 2026 a business sold for under £2.5m fetched a median of 3.7 times profit, not 6. Knowing which band you're in before you go to market is worth more than any negotiating tactic.
UK businesses sold for under £2.5m changed hands at a median 3.7x EBITDA in the first half of 2026, against 6.0x for all deals under £250m, according to MarktoMarket's H1 2026 UK M&A Valuation Indices. Dealsuite's adviser survey for the same period shows the same pattern, rising from 3.6x at £200,000 of EBITDA to 8.2x at £10m.
What multiple do small UK businesses sell for in 2026?
| Dataset | Size band | H1 2026 | Prior period |
|---|---|---|---|
| MarktoMarket All-Cap | Deals under £250m EV | 6.0x | 6.2x (FY 2025) |
| MarktoMarket Nano Cap | Deals under £2.5m | 3.7x (provisional) | 3.6x (FY 2025) |
| Dealsuite | £200k EBITDA | 3.6x | 3.3x (H2 2025) |
| Dealsuite | £5m EBITDA | 6.8x | 7.1x (H2 2025) |
| Dealsuite | £10m EBITDA | 8.2x | 8.4x (H2 2025) |
| Dealsuite | UK&I average, all sizes | 5.4x | 5.4x (H2 2025) |
The two datasets measure different things. MarktoMarket tracks completed deals, while Dealsuite asks advisers what multiples they are seeing. That they agree on the size gap is the point. A smaller business is not valued on the same terms as the market average.
For sector ranges, see our UK business valuation multiples by sector.
How big is the size discount in pounds?
The gap is easiest to see per pound of profit.
- At Dealsuite's 3.6x, a business earning £200,000 EBITDA has an enterprise value of about £720,000.
- The same £200,000 at the 5.4x UK&I average would be £1,080,000.
- At the £10m EBITDA level, each pound of profit is valued at £8.20, against £3.60 at £200,000. That is less than half.
The same applies to owners who benchmark against the headline. An owner who reads 6.0x and applies it to £300,000 of profit expects about £1.8m. The median for deals of that size points to about £1.1m.
Why do smaller businesses sell for lower multiples?
Each pound of profit in a small business carries more risk for a buyer.
- Owner dependence. In many businesses under £2.5m, customers, suppliers and know-how sit with the owner. Buyers price in the risk that profit leaves with them.
- A smaller buyer pool. Private equity and larger trade buyers rarely look below a minimum size, so smaller businesses sell mainly to individuals and smaller trade buyers.
- Harder to finance. Smaller deals rely more on bank debt with personal guarantees, vendor loans and deferred consideration. That lowers the price a buyer can pay upfront.
- Diligence costs. Legal and accounting costs are similar in pounds whatever the deal size, so they take a bigger share of a small deal.
- Concentration. A few large customers, or one key employee, are far more common in a small business.
Has the gap narrowed since 2025?
Slightly, at the smaller end. Dealsuite's £200,000 band has risen from 3.1x in H1 2025 to 3.3x in H2 2025 and 3.6x in H1 2026. Over the same period the £10m band eased from 8.5x to 8.4x and then 8.2x. The gap between them is now 4.6 turns, down from 5.1 in H2 2025.
MarktoMarket's Nano Cap index moved from 3.6x for FY 2025 to a provisional 3.7x, while its All-Cap index eased from 6.2x to 6.0x. MarktoMarket's FY 2025 comparatives on its H1 2026 page differ slightly from its earlier FY 2025 release, so we quote them as the publisher now states them.
The deal mix has also shifted. Deals below £2.5m fell from 42% to 32% of those reported by Dealsuite's advisers in H1 2026, while deals above £10m rose from 15% to 19%.
Why are so many sellers asking too much?
Advisers judged the seller's price expectation too high in 49% of UK and Irish sale processes in H1 2026, by a typical 23%, and 24% of those processes broke down, according to Dealsuite.
Much of that gap comes from the size discount. Owners hear about headline multiples and successful sales by larger businesses, and expect the same terms.
How can an owner narrow the discount before selling?
None of these change the market, but each moves a business up within its band.
- Reduce owner dependence. Build a management layer and document how the business runs, so a buyer can see it working without you.
- Contract the revenue. Retainers, maintenance contracts and repeat customers on terms give a buyer visibility of next year's profit.
- Spread the customer base. No single customer should be a large share of revenue.
- Normalise the accounts early. A buyer will adjust profit for owner pay and one-off costs anyway. Set out the add-backs that survive diligence before they do.
- Give it time. Most of these changes take 12 to 24 months to show in the figures.
- Know your number. An independent valuation applies the multiple for your size and sector, not the headline average. See how much is my business worth.
How The Business Valuers uses this data
Every valuation we produce is benchmarked against transaction evidence for the business's size and sector, alongside the published indices. We refresh this page after each half-yearly MarktoMarket and Dealsuite release, on the same URL. Dealsuite normally publishes in February and August, MarktoMarket in February and mid-year.
Frequently asked questions
- What is a typical EBITDA multiple for a small business in the UK?
- For UK deals under £2.5m, MarktoMarket's H1 2026 median was 3.7x EBITDA. Dealsuite's adviser survey puts a business earning £200,000 EBITDA at 3.6x on average. Businesses with recurring revenue and a management team can achieve more, and those that depend on the owner often achieve less.
- Why do small businesses sell for lower multiples than larger ones?
- Because each pound of profit carries more risk. Smaller businesses tend to depend more on the owner, have fewer customers and a smaller pool of buyers, and are harder to finance. Buyers reflect that in a lower multiple.
- What is a business making £200,000 profit worth in the UK?
- At Dealsuite's H1 2026 average of 3.6x for that size, a business with £200,000 of EBITDA has an enterprise value of about £720,000, before adjusting for cash and debt. Profit here means EBITDA after a market salary for the owner. The right figure depends on how the profit normalises and the risks in the business.
- Is 3x EBITDA a fair price for a small business?
- It can be. For deals under £2.5m, 3x to 4x sits close to the current market median. Whether a particular offer is fair depends on the normalised profit it is applied to and the deal structure, especially how much is deferred or contingent.
- What is the difference between EBITDA and SDE?
- EBITDA charges a market salary for the owner's role. Seller's discretionary earnings (SDE) adds back the owner's full pay. SDE multiples are lower as a result, and applying an EBITDA multiple to an SDE figure overstates value. See SDE versus EBITDA in our insights.
- How often is this data updated?
- Both publish half-yearly. Dealsuite normally publishes in February and August, MarktoMarket in February and mid-year. We update this page after each release, on the same URL.
Sources
Further reading
Cite this piece
Source: The Business Valuers, The SME size discount: H1 2026 (MarktoMarket and Dealsuite data), October 2026, https://www.thebusinessvaluers.com/press/commentary/sme-size-discount