Hotels & holiday parks
Hotel and holiday park valuations, independently prepared.
A written, evidenced valuation of a hotel, guest house, caravan park or holiday park — trading performance and property value assessed together rather than confused with each other. Fixed fee from £495, delivered in three working days.
Independent.We don't sell businesses. No success fee.
- 1,000+ UK business valuations
- 17 years of brokering & valuing experience
- Fixed fee from £495 — no hourly billing
- Report delivered in 3 working days
Fixed fee from £495
Written report in 3 working days. Quote back within the hour, no obligation.
1,000+ UK valuations completed. We don't sell businesses, so there's no incentive to move the figure.
What the figure usually turns on
Adjusted net operating profit, properly stated
Owner's accommodation, family wages, personal motor and non-trading costs all distort the reported figure. The valuation starts from a fair maintainable trading profit a buyer could actually earn.
Occupancy, ADR and RevPAR trend
Three years of occupancy and rate movement tells a buyer far more than a single strong season. Seasonality and shoulder-month performance are priced explicitly.
Pitch, van sales and site fee income
On holiday parks, static sales margin, annual site fees and rental fleet income behave differently. Recurring pitch fees carry a stronger multiple than one-off van sales.
Freehold, leasehold and tenure
Freehold trade property is valued on the business it supports, not on residential comparables. Short or restrictive leases, ground rents and tied arrangements reduce the figure materially.
Licences, planning and capital expenditure backlog
Site licences, occupancy conditions, premises licences and deferred refurbishment all move the price. A buyer discounts for the spend needed in year one.
Typical benchmarks
Indicative UK ranges only. Tenure, licence conditions, capital expenditure backlog and the split between trading and property value move these figures substantially — your report is built from your own numbers and comparable transactions.
Trading business and property are two different questions
Hospitality assets are frequently mispriced because the trade and the bricks are blended into one headline number. We separate them, state the assumptions behind each, and show how they combine.
Where the property is freehold, we value the business the property supports and flag where a specialist red-book valuation is also needed.
Independent, with no onward mandate
We don't sell businesses and take no success fee, so nothing in the report is written to win a listing.
The reports are used for sale preparation, purchases, funder requests, partnership separations and HMRC submissions.
This is for you if…
- —You're preparing to sell a hotel, guest house or holiday park.
- —You're buying and want the trading figures tested before you commit.
- —You need a defensible figure for a bank, a partnership split or HMRC.
- —You've had an agent's appraisal and want it independently checked.
Common questions
How are UK hotels and holiday parks valued?
Trading hospitality businesses are usually valued on maintainable trading profit (adjusted EBITDA) with the property considered separately, cross-checked against comparable transaction evidence and, where the site is freehold, an asset basis. Occupancy, average daily rate, pitch or room mix and the split between owner-operated and managed trade all move the maintainable profit figure before any multiple is applied.
Is the freehold valued separately from the business?
Yes. Hospitality assets are frequently mispriced because the trade and the bricks are blended into a single headline number. We value the trading business the property supports, state the assumptions behind each, and flag where a specialist red-book property valuation should sit alongside our report.
Do licences and pitch agreements affect the figure?
They can materially. Site licences, planning conditions on season length, and the terms of static caravan pitch agreements determine how much of the income a buyer can actually rely on. We evidence the recurring element rather than assume it carries over.
What does a hotel or holiday park valuation cost?
A straightforward single-site valuation is a fixed fee from £495, agreed before any work begins, with the written report delivered in three working days. Multi-site groups and portfolios are quoted individually, still as a fixed fee.
Want the number for your business?
Tell us the sector and rough turnover and we'll come back with what your valuation would involve.
Request a hotel or holiday park valuation.
An independent, fully evidenced figure in three working days. Fixed fee from £495.
Independent.We don't sell businesses. No success fee.
- 1,000+ UK business valuations
- 17 years of brokering & valuing experience
- Fixed fee from £495 — no hourly billing
- Report delivered in 3 working days